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About adidas

The adidas story began in 1949 in Germany, when Adolf "Adi" Dassler founded the company after a dispute with his brother Rudolf, who created Puma. The two brothers' relationship with sports footwear had begun in 1924, when they worked together at Gebrüder Dassler Schuhfabrik, manufacturing sports shoes. Adi Dassler wanted to create shoes that would improve the performance of athletes, and he succeeded with innovative creations such as the spiked track shoes worn by Jesse Owens at the 1936 Olympics. adidas' fame soared in the 1950s when the German football team wore its shoes and won the 1954 World Cup. The three distinctive adidas stripes soon became a symbol of quality and performance. Over the years, the company has never stopped innovating and expanding its product range to include sports shoes, clothing and equipment for a wide variety of sports. The acquisition of Reebok was an important step in the evolution of adidas, strengthening its presence in the global sportswear market. Today, adidas is one of the world's leading global leaders in sportswear, known for the innovation, quality and style of its products, always offering the best equipment for athletes and sports enthusiasts around the world.