About Jordan
Before the AIR JORDAN Brand, all basketball shoes were white. This rule (known as the "51 percent" rule, abolished in the late 2000s) only begins to describe the sheer magnitude of the changes that were about to occur in the sport of basketball and the athletic footwear industry once Michael Jordan entered the NBA championship. Since Michael's arrival and the release of the first AIR JORDAN, both the game and the industry have been completely transformed. Every year, a new AIR JORDAN is revealed. An annual event since its debut in 1985, each reveal has been met with ever-increasing anticipation from the media, industry, and the buying public. AIR JORDAN consistently dominates the sales and demand market, setting higher benchmarks in design, innovation and performance for the entire athletic footwear industry with each model. At the heart of the franchise is the perfect synergy between athlete and technology - Michael Jordan, the greatest player in basketball history, and the shoes he wore throughout his career signifying his unwavering dedication to performance, innovation and his achievements. Today's AIR JORDAN continues to build on the franchise's rich history of innovative design and uncompromising performance. Inspired by the greatest to ever play the game, the franchise continues to lead and shape the athletic footwear industry by taking it one step into the future. As Michael's legend continues to grow, Brand's legacy lives on.
