About Jordan
The Jordan Company started as a branded basketball shoe company under the Nike banner in 1984. Then its signature was given to the then young athlete Michael Jordan who still had no experience in business and competition. The first pair of Air Jordans were released on July 1st, 1985 for $64.95. The Jordan brand has a cultural significance in streetwear culture, which is evident through the annual releases, high-end shoes where each annual event garners a great reception from the public. The company initially focused on manufacturing basketball shoes expanding its manufacturing services to clothing, shoes and accessories not only for basketball, but also for lifestyle. Michael Jordan was considered the best basketball player of all time wearing his sneakers throughout his career. In the year 2003, Michael Jordan retired, but is still a pillar of top selling sneakers for many retailers. Michael Jordan, still to this day plays an important role in the design and production of Jordan shoes.