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Nike Elite Basketball Crew Unisex Shocks
COURT FAVORITES
About Nike
Nike began in 1964 as Blue Ribbon Sports, founded by Phil Knight and his coach, Bill Bowerman. Initially, the company operated as a reseller for the Japanese Onitsuka Tiger, now known as ASICS. The name Nike was coined by Jeff Johnson, inspired by the Greek statue "The Winged Victory of Samothrace". Their first shoe, the "Nike Waffle Trainer", was released in 1974, and the successful "Nike Swoosh" collection soon followed. In the 1980s, Nike rose to prominence with the Air Jordan shoe line, thanks to a collaboration with basketball legend Michael Jordan. In 1988, the "Just Do It" campaign established Nike as a leading force in the sports equipment industry. Today, Nike remains a global leader in sporting goods, renowned for its innovation, technology and style. It is one of the most popular and recognizable brands, offering products that integrate comfort, performance and modern design.
