Reebok was established, in 1958, as a companion company to J.W. Foster and Sons, by a pair of brothers, Joe and Jeff Foster, in England. The brand name is inspired from a species of African Antelope, and acquired the exclusive rights to Reebok in North America the Grey Rhebok. In 1979, Paul Fireman, an American outdoors gear wholesaler, Firema.
About Reebok Classics
In 1982, Reebok Classics introduced the first athletic shoe “Freestyle”, designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The Jane Fonda’s Workout VHS series helped turn aerobics into a billion dollar industry and as a result Freestyle became a trend. In 1983 would be the year that Reebok introduced a single-strap men’s version of the Freestyle called the Ex-O-Fit, as well as a running shoe called the Classic Leather. Today, the series: Classic Leather, Club C and Workout are inspired by the 90s and offer performance and vintage style. Reebok Classic have collaborated with a huge number of famous people like Jay Z, 50 Cent, Kendrick Lamar, Travis Scott and Alicia Keys.